Choosing the right Incoterm (International Commercial Term) is a strategic process in the shipping industry. Whether one is a novice or an experienced inter-organizational trade practitioner, knowledge of the different Incoterms and the role they play in the supply chain arrangement determines the overall cost implication and who bears what extent of risks. To contractors, knowledge of which Incoterm to choose is of greater importance since it helps minimize potential risk occurrences and also pin down the obligations of the buyer and the seller. In this article, let’s discuss one of the most used categories in shipping – known as Shipping Incoterms, and understand what we need to know to choose the right one for a particular shipment.

What Are Incoterms?

Incoterms or International Commercial Terms refer to the world series of trading rules of the International Chamber of Commerce or ICC. They define various characters of the buyer and the seller as far as the delivery of goods under contracts of sale is concerned. These terms arose in 1936 and helped to make some types of contentious matters be excluded in international trading by stipulating who is to deal with such things as the costs of transportation, insurance, and customs clearance at the import destination.

All that You Should Know About Incoterms and Why They Matter in the Shipping Industry

Incoterms significantly feature in the export and import business. They also function like a set of instructions to be followed by two partners in a trade deal to ensure that they have similar perceptions. Essentially, Incoterms define responsibilities, liabilities, and expenses to reduce misunderstandings in the transportation of goods. This is especially helpful for businesses having many supply chain points or those delivering products to various countries.

For instance, where there is no simple Incoterm to avoid confusion, questions concerning the freight charges or risk aspect of damaged goods en route would arise. Having the right Incoterm gets rid of such shocks and makes operations run as planned.

Main Considerations That One Should Make When Selecting an Incoterm. To select the best Incoterm for your shipment, consider the following factors:

1. Mode of Transport

There are what we call specific Incoterms for sea freight transport which include FOB and CIF and the non-specific Incoterms for transport in general which include EXW and DDP. Select an Incoterm that will be in line with the shipping mode that you want to use.

2. Level of Responsibility

Find out how much are you or your trading partner willing to be exposed to risk. For example, if all you want is to have little accountability, getting DDP might work better for you. On the other hand, in the case of buyers having specific needs that can be met by having a higher level of control, EXW will be more appropriate.

3. Cost Allocation

Each trading partner may be willing to bear certain costs which are otherwise difficult to determine. Some Incoterms burden the seller with most of the financial risks and responsibilities and those that burden the buyer.

4. Risk Management

Know when and where the risk shifts from the seller to the buyer. For expensive items, you can add insurance to the cost by using terms like CIP or CIF.

5. Customs Requirements

If you are part of companies that export goods to different countries that have strung up customs procedures one may opt to use what is referred to as DDP terms where the seller clears the goods through customs.

General Incoterms that are widely seen in Foreign Trade

While all Incoterms serve specific purposes, some are more widely used in global trade:

FOB (Free on Board): Used mainly for sea transportation and is particularly common in Asian-Pacific routes.

CIF (Cost, Insurance, and Freight): Typical to most asset that needs to be insured normally luxury items.

EXW (Ex Works): Customarily used when the buyer has his transportation facilities.

DDP (Delivered Duty Paid): Ideal for internet retailing and other small companies selling to the final consumers

Practical Example: Choosing the Right Incoterm

Suppose you operate a business that imports electronics from China but with your base in the United States. However, if you want very little participation in the shipping process, DDP could be perfect since the seller will clear your products through customs and deliver them to your warehouse. Although FOB appears to fix most of these issues, it would be a good option for you if you do not want to be riveted to your freight forwarder and want to save costs.

In the following, I would like to give some hints concerning negotiating Incoterms:

Communicate Clearly: It is recommended that Incoterm possibilities need to be addressed, and negotiated during contract formation.

Seek Expert Advice: The best way to know the meaning of each term is to seek the services of a logistics consultant or a freight forwarder.

Review Regulations: The other factor that every foreign exporter must note is the country’s customs regulations concerning shipping.

Conclusion

Among all the factors that influence the international trade process, choosing the proper Incoterm for shipping is crucial. If you understand what each of the Incoterm entails as far as roles, responsibilities, and the risks involved then can decide which best suits your needs. According to the level of concern for costs, risks, or ease of implementation, there is always an Incoterm that will fit the bill. Whether you are shipping a product by sea, air, or land, give yourself or allow enough time to review your choices and work together with other shipping companies to achieve successful shipment every time.

One path feels easy and familiar, while the other is daunting yet aligned with your values and aspirations. The choice is yours, and it’s in these everyday moments that the essence of living a purposeful life is crafted.

Living a purposeful life doesn’t always mean chasing big, bold ambitions. Instead, it’s about the small, deliberate choices we make each day to align our actions with our core values. It’s about showing up, even when it’s inconvenient, and choosing the harder, but ultimately more fulfilling, option. Welcome to the philosophy of “Always Do What You Should Do.” This seemingly simple concept holds the keys to leading a meaningful and intentional life, one deliberate decision at a time.

If you’ve ever wondered how to connect your daily actions to a greater sense of purpose, this guide is for you. Together, we’ll unpack why this approach is so impactful and explore actionable steps to help you live in alignment with what truly matters.

What Does “Always Do What You Should Do” Mean?

At its core, this philosophy revolves around one central idea—aligning your actions with your values. It’s a commitment to act ethically, stay true to yourself, and fulfill your responsibilities, even when it’s inconvenient or uncomfortable. But what makes this idea so powerful is its simplicity.

Every day we face countless decisions—what to prioritize, how to react to challenges, and how to treat others. The principle of “Always Do What You Should Do” reminds us to anchor these decisions in purpose rather than convenience, ensuring that each choice contributes to a life that feels fully lived.

Think of it this way—each small, intentional act is like a brushstroke on the canvas of your life. When these brushstrokes are guided by purpose and integrity, the picture they create becomes one of satisfaction and fulfillment.

Why Aligning with Purpose Matters

Living purposefully isn’t just a nice idea; it has tangible benefits that ripple through every aspect of your life. Here’s why it matters:

1. Clarity in Chaos

Life is full of distractions and competing demands. By staying focused on what you should do (rather than what’s easy or popular), you create a clear framework for decision-making. This clarity can reduce stress and enhance mental focus.

Imagine waking up each morning with a clear understanding of what tasks align with your values—whether that’s being a reliable friend, excelling at work, or volunteering for a cause. Purpose becomes your compass.

2. Building Self-Respect and Confidence

Following through on what you should do fosters self-respect. Over time, consistently making value-driven decisions builds trust in your own judgment and abilities. Each commitment you honor is a small victory that strengthens your self-worth.

For example, think about the last time you resisted temptation—choosing to complete an important task instead of procrastinating. The pride you felt wasn’t just about productivity; it was a reflection of respecting your own potential.

3. Fostering Deeper Connections

When your actions align with your values, you show up as your authentic self. This authenticity naturally strengthens relationships by fostering trust and mutual respect. People see you as dependable, thoughtful, and principled—qualities that deepen bonds.

Whether it’s keeping promises to loved ones or treating strangers with kindness, these small acts have an enormous impact. They elevate not just your life, but the lives of those around you.

4. A Life Full of Meaning

Purpose isn’t something you find; it’s something you create. Every time you choose to do what you should rather than what’s easy, you add another brick to the foundation of a meaningful life. It’s the sum of these everyday choices that builds a legacy you can be proud of.

How to Live in Alignment with What You Should Do

Changing your mindset to consistently align your actions with purpose takes practice and reflection. But by breaking it into manageable steps, it becomes more achievable.

1. Define Your Core Values

What truly matters to you? Take time to reflect on your values, the principles that guide your life. Is it honesty? Growth? Compassion? Defining your values is the first step toward using them as a compass for your actions.

Tip: Write down your top five values and revisit them regularly.

2. Evaluate Your Actions

Once you’ve defined your values, measure your daily choices against them. Consistently ask yourself, “Does this choice align with what I want to stand for?”

For instance, if one of your values is growth but you find yourself stuck in a repetitive routine, that’s a signal to shift gears and seek opportunities for learning.

3. Start Small but Stay Consistent

Purposeful living isn’t about grand gestures; it’s built on small, consistent choices. Decide to take just one intentional action each day. Over time, these seemingly small actions compound into tremendous change.

Example actions include speaking kindly when you feel irritated, tackling an intimidating project first, or listening intently during conversations.

4. Practice Delayed Gratification

Doing what you should often means sacrificing short-term comfort for long-term rewards. For example, committing to exercise when your couch calls or investing in personal growth instead of instant entertainment.

The ability to delay gratification isn’t about deprivation; it’s about prioritizing what truly matters and reaping the deeper joy that follows.

5. Seek Accountability in Community

Share your commitment to purposeful living with friends or family. Having an accountability partner can motivate you to stay on track. You can also share wins and challenges—turning your personal growth into a shared and uplifting experience.

6. Reflect and Adjust

Purposeful living isn’t static. Reflect regularly—perhaps once a week—on times you honored your values and times you didn’t. What lessons can you carry forward, and where can you do better? Growth thrives on self-awareness.

Tip: Keep a journal to document these reflections. Over time, you’ll be amazed at your progress.

Crafting Your Purposeful Path Forward

Living by the mantra “Always Do What You Should Do” is not about perfection—it’s about intention. It’s about striving to turn your values into actions, even when the world seems to urge you otherwise. It’s about taking small steps every day toward a life that feels meaningful and true to you.

The beauty of this philosophy is that it doesn’t demand seismic shifts or heroic efforts. It invites you to take control of the everyday, to be deliberate, and to look back years from now knowing you lived in alignment with what mattered most.

What could your life look like if every day were guided by purpose? The answer may be closer than you think. Begin today—with one small, intentional act—and watch how it creates a ripple effect throughout your choices, relationships, and sense of self.

Start small. Start now. Because a purposeful life isn’t waiting for you tomorrow—it’s shaped by what you decide to do today.

Being your boss is often far more rewarding than working a 9-to-5 job. If you’re dreaming of becoming an entrepreneur, purchasing an existing business can be an exciting and fulfilling way to make that dream a reality. Whether you’re considering buying a well-established business or starting your own from the ground up, both options offer unique advantages. However, purchasing a business is a significant decision that requires careful thought and planning. It’s not as simple as buying a new pair of shoes—it’s a major life choice that demands serious consideration.

Let’s guide you through the essential steps to ensure your business purchase aligns with your vision and goals.

Establish your vision and objectives

The first step in purchasing a business is defining your long-term goals and vision. What are your personal and professional aspirations? What kind of impact do you want to make in the business world? By identifying your core values and objectives, you’ll be able to narrow down the types of businesses that align with your vision. Understanding what you want will help you identify opportunities that match both your career goals and personal desires.

Assess Your Financial Capacity

Purchasing a business involves a significant financial commitment. It’s essential to evaluate your financial situation, including savings, investments, and your ability to secure financing. Consider all funding options—such as bank loans, private investors, or personal savings—so you can set a realistic budget. Understanding your financial resources will guide your search and help you make informed decisions during the purchasing process.

Choose the Right Location and Platform for Your Search

The location and platform you use to find a business are crucial. Depending on the industry, different platforms may offer more relevant opportunities. You can explore trade journals, commercial intermediaries, online marketplaces, and even networking events. Keep in mind that certain websites specialize in specific types of businesses, such as franchise opportunities or distributors for sale. Take your time to research and choose the right platform to maximize your chances of finding the perfect fit.

Evaluate the Business’s Success and Growth Potential

Before making a purchase, thoroughly analyze the business’s financial health. Review past financial records, including cash flow, profitability, and sales performance. Look for growth opportunities and evaluate the current market demand for the company’s products or services. Pay attention to key factors such as market trends, competitive advantages, and the company’s ability to innovate and expand in the future.

Review the Company’s Staff and Management Team

A strong and capable management team is essential for the ongoing success of any business. Assess the experience and qualifications of the current leadership and staff. Consider their skills, dedication, and how they align with your vision. Company culture and employee morale are also crucial factors, as they can significantly influence the overall success of the business after the acquisition.

Analyze the Company’s Clientele

Understanding the customer base of the business you’re interested in is vital. Examine customer loyalty, purchasing habits, and overall engagement. Identify opportunities to enhance customer satisfaction and increase retention. Developing strategies to improve customer relationships can help drive future growth and ensure the business remains competitive.

Develop a Post-Acquisition Plan

Once you acquire the business, it’s essential to have a post-acquisition plan in place to ensure a smooth transition. This plan should outline key goals such as process improvements, expansion strategies, and necessary changes to operational procedures. Having a clear roadmap for the future will help you integrate the new business effectively and set it up for long-term success.

Secure Sufficient Funds

In addition to the purchase price, you’ll need enough working capital to keep the business running smoothly. Be sure to identify reliable funding sources and ensure that you have enough cash flow to cover any operational expenses and potential growth initiatives.

Build a Strong Advisory Team

Surround yourself with a strong team of professionals to help guide you through the acquisition process. This may include lawyers, accountants, financial advisors, and industry experts. Their expertise will prove invaluable both during and after the acquisition, ensuring you make well-informed decisions every step of the way.

Conclusion

Purchasing a business can be an incredibly rewarding experience, but it’s also a significant commitment. By following these steps—defining your vision, assessing your finances, and carefully researching your options—you can set yourself up for success. While the process may be challenging at times, with thorough planning and the right guidance, it can lead to a successful and fulfilling entrepreneurial journey.