AML used to sit quietly in the background of the investment adviser playbook. That period is ending fast. FinCEN’s 2024 final rule shifts many SEC registered RIAs and exempt reporting advisers into the Bank Secrecy Act definition of “financial institution.” This brings full AML and CFT responsibilities, including SAR filing, recordkeeping, and independent testing.

FinCEN later proposed shifting the effective date from January 1, 2026 to January 1, 2028. The change only affects timing. It does not reduce expectations. The rule is still broad, still mandatory, and still focused on building stronger national security safeguards through the investment advisory sector.

At the same time, enforcement activity continues to climb. Global AML fines reach into the billions every year, and North American firms are often among the most heavily penalized. Some cases reach hundreds of millions for a single institution.

For RIAs, the message is clear. AML is not a side task. It is a core part of risk, revenue protection, and firm reputation. Advisers that treat the 2028 date as a distant formality will find themselves scrambling while clients, auditors, and regulators ask hard questions.

What Is AML Risk Intelligence For RIAs And Wealth Managers?

AML risk intelligence describes how a firm uses data, people, and technology to understand financial crime exposure in context. Instead of only reacting to rule based alerts, risk intelligence asks deeper questions:

• How risky is this client or product in the current environment? 
• Does this pattern match what we know about the client or their peer group? 
• Are there links to high risk jurisdictions or counterparties? 
• What story would this data tell if an examiner reviewed it tomorrow? 

For RIAs, strong AML risk intelligence usually includes:

• A documented risk assessment aligned with strategy and offerings 
• A unified view of clients, entities, and fund flows across custodians 
• Monitoring that uses both rules and behavioral analytics 
• SAR processes that staff understand and use confidently 
• Governance that connects AML to board oversight and investment decisions 

With these in place, AML shifts from being a burden to acting as an early warning radar for issues that can harm clients or disrupt operations.

How FinCEN’s Investment Adviser AML Rule Raises The Baseline

The final rule is not intended to convert RIAs into banks, but it does set a new minimum standard across the advisory landscape.

Who is covered

FinCEN’s rule applies to:

• SEC registered RIAs with more than 110 million dollars in assets under management 
• Exempt reporting advisers that file with the SEC, including many private fund advisers 

These firms now fall clearly inside the BSA perimeter and must build AML and CFT programs.

Regulatory expectations

Covered firms must implement:

• A risk based AML and CFT program 
• A designated AML officer with real decision making authority 
• Ongoing training for relevant staff 
• Independent testing 
• SAR filing 
• Recordkeeping that supports law enforcement requests 

The 2028 date provides time, but it is meant for structured planning, not procrastination.

Flagright’s guide on the FinCEN AML rule for RIAs explains how the rule works, how penalties apply, and why firms that wait until the last minute face significant exposure in both operations and enforcement.

Why Investors Now Care Deeply About AML Controls

AML has moved into the spotlight for allocators, consultants, and wealth clients. Several forces explain this shift.

High profile failures

Major leaks and investigations in recent years revealed how trusted institutions processed suspicious flows for long periods without intervention. These stories raised questions about culture and governance across the financial sector.

Growing fine totals

AML and sanctions penalties continue to rise. Even when firms survive financially, they face:

• Loss of trust 
• Harder fundraising conditions 
• Higher compliance costs for years 

Link between AML and governance

Investors now treat AML as a pillar of good governance rather than a narrow regulatory concern. Poor controls signal weak oversight and higher operational risk.

Advisers who can clearly explain their risk assessment, SAR process, and monitoring technology stand out. Vague claims about following “industry standards” no longer satisfy allocators.

Where Traditional RIA Controls Fall Short

Many RIAs rely on partial or outdated controls. Under the new rule, these gaps become obvious.

1. Static policies not matched to real activity

Some policies change only during due diligence cycles. They may not reflect current clients, jurisdictions, custody structures, or products. Regulators expect a direct link between written policy and daily practice.

2. One time onboarding checks

Some firms collect KYC information once, store it, and never update it. Risk based programs require ongoing updates when:

• Ownership changes 
• New jurisdictions appear 
• Negative media increases 
• Transaction behavior shifts 

Static KYC files cannot support ongoing monitoring.

3. Spreadsheet based monitoring

Manual spreadsheets break fast when:

• Firms use multiple custodians 
• Strategies involve frequent cross border movements 
• Client structures include several layers 

Modern platforms such as Flagright support unified monitoring, screening, and case management so RIAs no longer rely on scattered tools or manual trackers.

4. Weak governance tone

When AML is treated as a cost center, problems appear:

• Escalations slow down 
• Budget requests are ignored 
• Compliance sits far from investment committees 

Regulators consider weak governance a sign of serious risk.

How AI And Automation Transform AML For RIAs

AI is not abstract for RIAs. It creates very practical advantages.

Smarter monitoring

AI models analyze historical and peer behavior, detecting patterns such as:

• Transfers timed just below thresholds 
• Sudden activity spikes not linked to portfolio events 
• Unexpected routes through high risk jurisdictions 

This reduces false positives and surfaces higher quality alerts.

Dynamic client risk scoring

Instead of a static rating, dynamic scoring updates as new signals appear:

• PEP exposure from a new director 
• Negative media about an owner 
• Shifts in transaction geography 

Monitoring rules adjust automatically as risk changes.

Faster investigations and SAR workflows

AI tools can:

• Merge related alerts into a single case 
• Pre fill relevant details 
• Suggest common typologies 
• Shorten review cycles 

Flagright provides AI-driven AML compliance solutions that help RIAs stay exam ready even with lean compliance teams. Their platform unifies monitoring, screening, and case management in a central environment that reduces workload and strengthens documentation. Many RIAs evaluating upgrades pair these capabilities with financial compliance software to create standardized workflows and stronger control frameworks that scale with growth.

Key Questions RIAs Should Answer Before 2028

What happens if an adviser reaches 2028 without a real AML program?

FinCEN can impose civil money penalties for willful BSA violations. The SEC may add sanctions if disclosures are misleading or risks are ignored.

How long does it take to build a functional AML program?

A realistic timeline includes:

• Several months for risk assessment and program design 
• Several more for data mapping and technology integration 
• Ongoing cycles of training and independent testing 

Do smaller advisers need bank level systems?

Expectations are proportional, but all firms need:

• A risk based program 
• Reliable screening 
• Basic monitoring 
• Clear escalation and SAR documentation 

A Practical 12 To 18 Month AML Roadmap

Phase 1: Assess and design (first three months)

• Map client types, business lines, and flows 
• Identify higher risk areas 
• Document gaps 
• Create a risk based framework 
• Gain senior leadership approval 

Phase 2: Data and tools (next six months)

• Map core data sources 
• Fix key inconsistencies 
• Choose technology 
• Centralize case management 
• Build early dashboards 

Phase 3: Training and dry runs (months ten to eighteen)

• Train teams with real scenarios 
• Run mock investigations 
• Test SAR preparation 
• Invite independent reviewers 

By the end, staff should be confident and exam ready.

Turning AML Readiness Into An Investor Story

Stronger AML controls can strengthen fundraising and retention. Practical methods include:

• Adding an AML section to RFP materials 
• Offering a walkthrough of the risk model 
• Sharing high level results from independent tests 
• Showing links between AML, cyber, and governance 

Investors do not expect zero risk. They expect clarity, consistency, and honesty.

The Strategic Advantage Of Starting Now

The years leading up to 2028 offer a unique window. RIAs that move early will:

• Build stronger operational foundations 
• Avoid rushed deployments 
• Reduce future exam pressure 
• Strengthen trust with investors 
• Prevent surprises once enforcement tightens 

AML readiness is not only about compliance. It is about stability, credibility, and long term growth. RIAs that build true AML risk intelligence now will lead the next chapter of the advisory industry with confidence.

Looking for a fun and unique way to reward your team?

Custom coins are a creative solution. They are memorable, meaningful, and easy to personalize. These coins can boost morale and build team spirit. Use them to celebrate wins, milestones, or great performance. Show your team that their efforts matter.

Ready to inspire your team with something special? Let’s explore how custom coins can make a big impact!

Celebrate Milestones

Milestones are moments to celebrate hard work and progress. Custom coins can make these moments even more memorable. Whether it’s completing a big project or hitting a key goal, a coin is a great way to mark the achievement. It shows appreciation and boosts morale.

Giving a custom coin for a milestone also makes the accomplishment feel official. Employees will be proud to receive something that represents their success. It creates a lasting reminder of the team’s hard work. Custom coins turn milestones into meaningful celebrations.

Reward Top Performers

Recognizing top performers with custom coins is a powerful way to show appreciation. It highlights their hard work and dedication in a personal way. A custom coin becomes a meaningful symbol of their success. It motivates others to strive for excellence as well.

Coins can be designed to reflect specific achievements or milestones. This makes the reward feel unique and tailored to the individual. By recognizing top performers, you create a culture of recognition. Custom coins encourage everyone to perform their best.

Mark Team Achievements

Custom coins are a great way to mark team achievements. When a team reaches a major goal, a coin serves as a lasting reminder of their success. It’s a way to recognize the hard work that went into the achievement. Coins can make the moment feel more special and meaningful.

Designing a coin that represents the achievement helps make it unique. It could include the team’s name, the project, or the date. Every time the team sees the coin, they’ll remember what they accomplished together. This creates a sense of pride and unity within the team.

Start a Coin Collection

Starting a coin collection can be a fun way to motivate your team. Each custom coin can represent a different achievement or milestone. As team members collect more, they’ll feel a sense of accomplishment. The coins will remind them of their hard work and successes.

This collection system can encourage friendly competition and goal-setting. People will strive to earn each new coin and complete their collection. It also adds an element of excitement to the workplace. A growing collection will keep employees motivated and proud of their efforts.

Use Coins for Peer Recognition

Allowing team members to give coins to each other strengthens relationships. Peer recognition makes employees feel valued by their colleagues. Custom coins serve as a tangible way to say “thank you” for a job well done. It builds a positive, supportive culture within the team.

This system encourages everyone to acknowledge one another’s efforts. It helps spread appreciation across the team. When peers recognize each other, it boosts morale and motivation. Custom coins make recognition feel personal and meaningful.

Create Limited Edition Coins

Limited edition coins can make rewards feel even more special. These coins can be designed for rare achievements or significant events. Their exclusivity makes them highly coveted by employees. It adds excitement and makes the recognition feel more meaningful.

Giving out limited edition coins for specific accomplishments creates a sense of rarity. People will strive to earn these unique rewards. The idea of owning something exclusive drives motivation. It turns ordinary achievements into extraordinary moments.

Tie Coins to Company Values

Custom coins can be a great way to reinforce company values. Each coin can represent a specific value like teamwork, innovation, or integrity. When employees display these values, they earn a coin that shows their commitment. It helps remind everyone of what’s important in the workplace.

This practice encourages employees to live up to company values every day. It turns abstract principles into something tangible. Giving a coin for demonstrating a value makes the recognition feel personal. It motivates the team to stay focused on the values that drive success.

Trade Coins for Perks

Trading coins for perks adds an element of fun to the workplace. Employees can earn coins and exchange them for rewards like extra time off or gift cards. This system motivates people to work harder for something they really want. It also creates a sense of excitement and friendly competition.

Setting up a simple trade system makes it easy for everyone to participate. The more coins an employee collects, the better the rewards they can unlock. This helps keep motivation high and makes recognition feel more interactive. Custom coins turn everyday work into a game with meaningful rewards.

Make Coins Part of Events

Custom coins can make any event more memorable. Giving them out at conferences, team-building days, or celebrations adds a special touch. People appreciate receiving something unique that marks the occasion. It also gives them a tangible reminder of the experience.

Coins can be used to recognize achievements during the event or as tokens of participation. This turns ordinary events into something more meaningful. When people earn coins, it boosts their connection to the event. It also motivates them to get involved and contribute.

Share Success Stories With Coins

Custom coins are a great way to share success stories with your team. When a team achieves something great, giving them a coin ties the story to the recognition. The coin becomes a symbol of the effort and dedication behind the success. Every time they look at it, they’ll remember the journey.

These coins can also be a way to inspire others. Sharing the story behind each coin helps spread motivation. If you’re curious about how coins are used in recognizing success, learning what is a challenge coin might provide more insight. It’s a powerful tool for celebrating achievements and driving future success.

Learn All About Reward and Motivate Teams With Custom Coins

Custom coins are more than just rewards. They are symbols of hard work, teamwork, and success. Simple yet powerful, they make people feel seen and valued.

Whether it’s a big win or a small effort, a custom coin can say “thank you” in a lasting way. Start using creative coin ideas to boost team spirit and motivation.

Visit our blog for more!

Sustainable finance is no longer just a buzzword—it’s becoming the backbone of future-focused investing. Central to this shift stands Kenneth Jones, the mastermind behind MyGreenBucks Kenneth Jones, a revolutionary platform that makes it easier for individuals and organizations to align their financial choices with environmental and social sustainability.

This blog dives deep into Kenneth Jones’ approach and the remarkable impact MyGreenBucks has had in the sustainable finance space. Whether you’re a seasoned investor or a curious beginner, this is your guide to understanding how one man is transforming the financial world, one green investment at a time.

What is Sustainable Finance?

Before we discuss MyGreenBucks Kenneth Jones work, it’s crucial to understand what sustainable finance means. Sustainable finance refers to financial services and products that take into account environmental, social, and governance (ESG) criteria. These investments aim not only for financial gains but also for creating long-term positive impacts on the planet and its people.

Why does this matter? According to Deloitte, climate change, social inequality, and resource scarcity are growing concerns for investors globally, with ESG assets projected to exceed $50 trillion by 2025. Sustainable finance bridges the gap between profitability and responsibility—a balance MyGreenBucks is helping countless individuals and firms achieve.

Kenneth Jones’ Vision for MyGreenBucks

Kenneth Jones didn’t just stumble into the sustainable finance industry—he built MyGreenBucks from the ground up with a clear mission in mind. His goal? To democratize sustainable investing and ensure everyone, from everyday earners to enterprise-level businesses, can contribute to a greener economy.

Kenneth believes that sustainable investing should be as accessible as purchasing a stock or opening a savings account. That’s why MyGreenBucks offers simple, transparent tools that guide users toward investments in green energy, ethical companies, and social initiatives.

Jones often refers to MyGreenBucks as “the Fitbit of finance,” citing its tailored recommendations and real-time tracking of financial and environmental impacts. By providing users with measurable results, the platform creates a stronger connection between personal actions and global transformations.

How MyGreenBucks Works

The MyGreenBucks platform offers a seamless experience built around three core functionalities:

1. Personalized Sustainability Goals

Every user begins their MyGreenBucks journey by setting clear sustainability goals. Whether you want to reduce your carbon footprint, support renewable energy, or encourage workplace equity, the platform personalizes its dashboards and recommendations based on your preferences.

2. Curated Green Investment Options

Kenneth and his team employ robust AI-driven algorithms to curate a list of sustainable financial products, ETFs, and bonds aligned with ESG principles. Investment opportunities range from globally scaled green energy initiatives to hyper-local community development projects.

For example:

• Green Energy Bonds help fund renewable energy projects like wind farms.
• Social Impact Mainstream Funds prioritize companies driving greater workplace diversity and inclusion.

3. Impact Reporting Metrics

One feature that sets MyGreenBucks apart is its comprehensive impact reporting tool. Users can track the tangible impact of their investments, such as CO2 reduction or community education funds financed through their contributions.

Essentially, this transparency builds trust and inspires action, a hallmark of MyGreenBucks’ ethos under Kenneth’s leadership.

The Growing Impact of MyGreenBucks

Kenneth Jones’ innovative platform has already made waves across multiple sectors. Here are some measurable impacts MyGreenBucks has achieved to date:

• Over $1 Billion in Sustainable Investments – Since its inception, MyGreenBucks users have funneled significant resources into projects prioritizing sustainability.
• 30 Countries Reached – The platform’s global presence means investments are growing not just in highly developed regions but also in emerging markets.
• 40% Reduction in Carbon Footprint Among Users – Thanks to curated green financial options, a sizeable portion of MyGreenBucks investors has significantly reduced their environmental impact.

Beyond the numbers, MyGreenBucks is driving cultural change. The platform is empowering a generation of socially conscious investors who demand accountability alongside profitability.

Challenges Kenneth Jones is Tackling

Despite these successes, Kenneth Jones remains candid about the hurdles the industry still faces.

Lack of Education

Even though interest in sustainable investing is rising, many individuals still feel under-informed about the basics of ESG principles or hesitate to trust platforms purporting to make investing easier. Through free workshops and easy-to-follow guides, MyGreenBucks is working to address this gap.

Greenwashing

Greenwashing—companies claiming to be environmentally friendly without legitimate substance—continues to threaten the credibility of the sustainable finance movement. MyGreenBucks combats this by conducting thorough vetting of its recommended investments, ensuring every dollar you spend drives real change.

Accessibility

Kenneth’s focus on bringing sustainable finance to underprivileged areas highlights his dedication to inclusivity. Partnerships with local organizations ensure MyGreenBucks reaches markets that have traditionally been excluded from wealth-building opportunities.

Why It’s Time to Take Action

Now more than ever, businesses and investors hold the power to drive meaningful change. By enabling users to align financial decisions with their values, Kenneth Jones and MyGreenBucks are proving it’s possible to do well by doing good.

If you’re ready to start your sustainable finance journey but don’t know where to begin, MyGreenBucks offers the perfect entry point. With expert curation, measurable progress, and a community of like-minded advocates, the platform is built to inspire action at every step.

Lead the Way with Sustainable Investing

Kenneth Jones’ commitment to making sustainable finance accessible to all has turned MyGreenBucks into more than just a financial platform; it’s a movement that’s redefining how we think about the role of money in our world.

What role will you play? Whether it’s by contributing to a cleaner planet, supporting social equity, or influencing workplace standards, every dollar matters. Join MyGreenBucks today and see how simple it is to make your investments matter for the future.